In crowdfunding we trust: A trust-building model in lending crowdfunding

Autor(en): Moysidou, Krystallia
Hausberg, J. Piet
Stichwörter: ANTECEDENTS; BUSINESS; Business & Economics; CITIZEN SCIENCE; Crowdfunding; E-COMMERCE; FAMILIARITY; INFORMATION ASYMMETRY; Management; ONLINE TRUST; SAMPLE-SIZE REQUIREMENTS; structural equation modeling; STRUCTURAL EQUATION MODELS; TECHNOLOGY; trust
Erscheinungsdatum: 2020
Herausgeber: WILEY
Journal: JOURNAL OF SMALL BUSINESS MANAGEMENT
Volumen: 58
Ausgabe: 3
Startseite: 511
Seitenende: 543
Zusammenfassung: 
Trust critically affects the perceived probability of receiving expected returns on investment. Crowdfunding differs in many ways from traditional forms of investing. We have to ask what builds trust in this particular context. Based on literature regarding the formation of initial trust, we developed a model to explain which factors lead to crowdfunders' trust in a crowdfunding project. We tested it on data collected from actual investors in a real project on a crowdlending platform. Our results show that trust in the crowdfunding platform and the information quality are more important factors of project trust than trust in the creator.
ISSN: 00472778
DOI: 10.1080/00472778.2019.1661682

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