"May I help you?" increasing trust in cloud computing providers through social presence and the reduction of information overload

Autor(en): Walter, N.
Öksüz, A.
Walterbusch, M.
Teuteberg, F. 
Becker, J.
Stichwörter: Assistive website elements; Cloud computing; Information overload; Information systems; Information use; Network security; Privacy policies; Recommendation agents; Risk perception; Search box; Service Level Agreements; Service-level agreements; Social presence; Social recommendation agent; Trust; Website elements, Trusted computing; Websites, Information overloads
Erscheinungsdatum: 2014
Herausgeber: Association for Information Systems
Enthalten in: 35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014
Zusammenfassung: 
Despite the potential benefits of Cloud Computing (CC), many (potential) users are reluctant to use CC as they have concerns about data security and privacy. Moreover, the perceived social distance to CC providers can increase risk perceptions. Thus, gaining users' trust is a key challenge for CC providers. The results of our online experiment confirm that the intention to use CC services is highly dependent on a user's assessment of a provider's trustworthiness. We show that embedding two different assistive website elements (Search Box and Social Recommendation Agent) into CC providers' Service-Level Agreements and privacy policies positively influences the perceived trustworthiness of a CC provider by reducing perceived Information Overload and increasing perceived Control as well as Social Presence. Thus, besides improving security, CC providers not only have to communicate trust-critical information but also have to facilitate the search process for that information in order to be perceived as trustworthy.
Beschreibung: 
Conference of 35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014 ; Conference Date: 14 December 2014 Through 17 December 2014; Conference Code:110383
ISBN: 9781634396943
Externe URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85107713536&partnerID=40&md5=079a6c68bc9760ee5b01a2049443bd02

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