Development of a Social Media Maturity Model for Logistics Service Providers
Autor(en): | Jacob, A. Teuteberg, F. |
Herausgeber: | Abramowicz, W. Corchuelo, R. |
Stichwörter: | Information systems; Information use, Logistics service provider; Logistics service providers; Maturity model; Organizational adoption; Organizational adoptions; Social media; Web 2.0; Web 2.0, Social networking (online) | Erscheinungsdatum: | 2019 | Herausgeber: | Springer Verlag | Enthalten in: | Lecture Notes in Business Information Processing | Band: | 354 | Startseite: | 96 | Seitenende: | 108 | Zusammenfassung: | Logistics service providers (LSPs) conduct their business in an environment of steadily changing stakeholders and business models. Social media (SM) has become an important communication tool and source for new business models for LSPs. Nevertheless, a lot of LSPs struggle with the utilization of SM. In this paper, we develop an SM maturity model (MM) for LSPs. By doing so, our research sheds light on the use of SM at LSPs and reveals impediments. Thus, the developed MM will help researchers better understand the utilization of SM at LSPs and practitioners to improve their business processes. © 2019, Springer Nature Switzerland AG. |
Beschreibung: | Conference of 22nd International Conference on Business Information Systems, BIS 2019 ; Conference Date: 26 June 2019 Through 28 June 2019; Conference Code:227439 |
ISBN: | 9783030204815 | ISSN: | 18651348 | DOI: | 10.1007/978-3-030-20482-2_9 | Externe URL: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85068193929&doi=10.1007%2f978-3-030-20482-2_9&partnerID=40&md5=abd5944fa1d33ceef0c041208b9b901b |
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geprüft am 06.06.2024