Understanding the Factors Affecting Employees' Motivation to Engage in Co-Creation in the Banking Industry

DC FieldValueLanguage
dc.contributor.authorFeldmann, Anna
dc.contributor.authorTeuteberg, Frank
dc.date.accessioned2021-12-23T15:57:07Z-
dc.date.available2021-12-23T15:57:07Z-
dc.date.issued2020
dc.identifier.issn02198770
dc.identifier.urihttps://osnascholar.ub.uni-osnabrueck.de/handle/unios/2738-
dc.description.abstractIncreasing digitalization and new technological possibilities also entail substantial changes for working methods in the B2B (business-to-business) environment in banking. In this context, the concept of co-creation is critical. Although this concept and the motivation factors behind it have been thoroughly investigated in the B2C (business-to-consumer) sector, only a few research results exist for the B2B context. This study aims to bridge the current knowledge gap and investigate individuals' motivation to participate in B2B co-creation. By using a case study and qualitative interviews, this study focuses on two aspects: (a) It reveals how a co-creation measure is used in practice in the B2B environment; and (b) it provides information on the motivation factors and outcome from the point of view of the participants in the B2B co-creation project. The paper concludes with an integrative model of the main motivation factors behind B2B co-creation and their effects.
dc.language.isoen
dc.publisherWORLD SCIENTIFIC PUBL CO PTE LTD
dc.relation.ispartofINTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT
dc.subjectB2B
dc.subjectbanking industry
dc.subjectBARRIERS
dc.subjectBusiness & Economics
dc.subjectcase study
dc.subjectCo-creation
dc.subjectCUSTOMERS
dc.subjectFIRMS
dc.subjectINNOVATION
dc.subjectinterview study
dc.subjectManagement
dc.subjectmotivation
dc.subjectMOTIVES
dc.titleUnderstanding the Factors Affecting Employees' Motivation to Engage in Co-Creation in the Banking Industry
dc.typejournal article
dc.identifier.doi10.1142/S0219877020500157
dc.identifier.isiISI:000541734600006
dc.description.volume17
dc.description.issue2
dc.identifier.eissn17936950
dc.publisher.place5 TOH TUCK LINK, SINGAPORE 596224, SINGAPORE
dcterms.isPartOf.abbreviationInt. J. Innov. Technol. Manag.
crisitem.author.deptFB 09 - Wirtschaftswissenschaften-
crisitem.author.deptidfb09-
crisitem.author.parentorgUniversität Osnabrück-
crisitem.author.netidTeFr823-
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