Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages
| Autor(en): | Kaspar, Kai Ollermann, Frank Hamborg, Kai-Christoph |
Stichwörter: | AGE-DIFFERENCES; ATTENTION; AVERAGING CORRELATION-COEFFICIENTS; EYE-MOVEMENTS; eye-tracking; Ophthalmology; REAL-WORLD SCENES; SALIENCY; schema building; SEARCH; time-effects; viewing behavior; web pages | Erscheinungsdatum: | 2011 | Herausgeber: | INT GROUP EYE MOVEMENT RESEARCH | Journal: | JOURNAL OF EYE MOVEMENT RESEARCH | Volumen: | 4 | Ausgabe: | 2 | Zusammenfassung: | This article focuses on the impact of observation time and web page structure on viewing behavior. 63 subjects observed similarly structured pages of a popular commercial internet shop. Eye movements were recorded and analyzed regarding several saccade parameters, the individual fixation distribution by means of a progressive entropy approach, and the within- as well as between-subject congruency of fixation distributions. Our results show that viewing behavior significantly changed while subjects observed individual web pages. In contrast, we only found little evidence for a change in eye movements across web pages and hence for an attention-related schema building. In this context, we also provide an example of the impact of web page elements' position on fixation probability. |
ISSN: | 19958692 |
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