Analytical Method for Social Network User Profile Textual Content Monitoring Based on the Key Performance Indicators of the Web Page and Posts Analysis

Abstract

The article considers the development of methods and software for processing web pages and user messages in social networks, blogs, or forums. A method of textual content support based on analysing information about the comments from web pages of social network users is proposed. This method is built on the principles of web analytics and uses analytical data to evaluate web resources. The analytical method of text content support uses the analysis of key performance indicators to form many keywords to increase the potential audience of the blog or e-commerce sites. Software tools for technical support of textual content have been developed. A method of designing and implementing systems for monitoring textual content of Internet blogs and Internet forums, which reflect theoretical research results was proposed. From the standpoint of a systemic approach, propose the application of the principles of web resources processing for the implementation of the life cycle of textual content, which allowed to develop of a method of content support. The main problems of functional services for managing a web page or profile of users of social networks, blogs, and forums for their further promotion in search engines and attracting a potential/permanent audience are analyzed. © 2022 Copyright for this paper by its authors.