Marketing Automation: Defining the Organizational Framework
| Autor(en): | Mrohs, A. | Stichwörter: | Computer science; Engineering; Automation; Knowledge management; Mechanical engineering; Business; Process management; Marketing | Erscheinungsdatum: | 2021 | Herausgeber: | Springer, Singapore | Journal: | Management for professionals | Startseite: | 211 | Seitenende: | 227 | ISSN: | 2192-8096 | DOI: | https://doi.org/10.1007/978-3-030-54292-4_8 |
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