Understanding Service Quality and System Quality Success Factors in Cloud Archiving From an End-User Perspective

Abstract

This study seeks to explain the adoption of cloud storage services as a means of personal archiving thereby focusing on users' service and system quality perceptions and their drivers. The authors derive and empirically validate a model that incorporates users' perceptions of service/system quality as well as behavioral factors to explain usage. Finally, the authors highlight important determinants of system/service quality perceptions that cloud providers should pay attention to in their attempts to increase marketshare.