Understanding the Factors Affecting Employees' Motivation to Engage in Co-Creation in the Banking Industry

Autor(en): Feldmann, Anna
Teuteberg, Frank 
Stichwörter: B2B; banking industry; BARRIERS; Business & Economics; case study; Co-creation; CUSTOMERS; FIRMS; INNOVATION; interview study; Management; motivation; MOTIVES
Erscheinungsdatum: 2020
Herausgeber: WORLD SCIENTIFIC PUBL CO PTE LTD
Enthalten in: INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT
Band: 17
Ausgabe: 2
ISSN: 02198770
DOI: 10.1142/S0219877020500157

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