The CSR bottom line: Preventing corporate social irresponsibility

Autor(en): Lin-Hi, Nick
Mueller, Karsten
Stichwörter: Avoiding bad; Business; Business & Economics; COMPANY; Corporate social irresponsibility; Corporate social responsibility; Doing good; FIRM; PERFORMANCE; Positive-negative asymmetry effect; PRICE; RESPONSIBILITY CSR; RETURNS; RIGHTS; STRATEGY; SUSTAINABILITY
Erscheinungsdatum: 2013
Herausgeber: ELSEVIER SCIENCE INC
Journal: JOURNAL OF BUSINESS RESEARCH
Volumen: 66
Ausgabe: 10, SI
Startseite: 1928
Seitenende: 1936
Zusammenfassung: 
Corporate social responsibility (CSR) is a prominent topic. Researchers frequently understand CSR as the requirement for corporations to make additional contributions to the well-being of society. Accordingly, CSR is linked with the idea of ``doing good.'' However, beyond ``doing good,'' corporations also have the responsibility for ``avoiding bad'' in order to prevent corporate social irresponsibility (CSI), such as cheating customers, violating human rights, or damaging the environment. Thus, CSR entails both ``doing good'' and ``avoiding bad.'' Nonetheless, the issue of CSI and, accordingly, the responsibility for ``avoiding bad'' are not sufficiently addressed in the discussion of CSR. The article argues that the negligence of the issue of CSI constitutes a serious shortcoming of the current debate. The study here elaborates on the relevance of ``avoiding bad'' for the perceived social responsibility of corporations and provides a framework which captures the relationship between CSR (''doing good'' and ``avoiding bad''), CSI, and perceived CSR (pCSR). (C) 2013 Elsevier Inc. All rights reserved.
ISSN: 01482963
DOI: 10.1016/j.jbusres.2013.02.015

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